Why I Choose NextJS Over Wix or WordPress for Fast, SEO-Friendly Websites

by Dennis Spohn, Owner


Why I Choose NextJS Over Wix or WordPress for Fast, SEO-Friendly Websites

The Need for Speed

In the digital age, where website speed is a crucial factor for user engagement and search engine rankings, it's essential to choose the right platform for building websites. As a professional web developer in Cleveland, I have found NextJS to be a superior choice over popular platforms like Wix or WordPress, especially for businesses looking for speed, SEO optimization, and cost-effectiveness.

NextJS vs. WordPress

The speed of a website is not just about delivering content quickly; it's about creating a seamless user experience and enhancing SEO. Google’s Core Web Vitals, including metrics like Largest Contentful Paint (LCP), prioritize websites that load quickly. This is where NextJS shines with its ability to dynamically generate static pages, ensuring lightning-fast load times.

In contrast, my experience with updating WordPress sites has often shown LCP times ranging from 4 to 32 seconds, significantly higher than the optimal sub-3-second LCP offered by NextJS solutions. This difference is not just about numbers; it's about the user's first impression, their stay duration on the site, and ultimately, the site's ranking in search engine results​.

Comparative Analysis: Cost Efficiency and Performance

Let's talk numbers and performance. For a recent Cleveland-based client, the switch from WordPress to a NextJS solution I developed was not only a boost in speed but also a significant reduction in cost. The client's WordPress site, with various plugins and features, cost them around $69 monthly. This included $16 for a Google Analytics plugin, $8.30 for static generation, $19 for SEO monitoring, and $25 for WordPress hosting, not to mention additional costs for any future functionalities they might need.

After switching to my NextJS-based solution, their expenditure dropped to $25 monthly for hosting, with equivalent, if not superior, SEO capabilities and a site that loads in just 2.5 seconds. This drastic reduction in both load time and cost illustrates the efficiency of NextJS, especially when combined with ISR (Incremental Static Regeneration), for businesses that prioritize both performance and budget​.

The SEO Advantage

SEO is a critical component of any website's success, particularly in the competitive Cleveland market. NextJS's ability to dynamically generate static pages with SEO-friendly meta data and rich text enhances a site’s visibility in search engine results. This is a game-changer for local businesses looking to stand out in the digital landscape.

Local Focus: Tailored for Cleveland

My approach is not just about using a superior technology stack; it's about understanding the local Cleveland market. I tailor each website to meet the specific needs of local businesses, ensuring they not only rank well in search results but also resonate with the local audience.


Choosing the right web development platform is crucial for businesses today. While platforms like Wix and WordPress offer certain conveniences, they often fall short in terms of speed, SEO, and cost-effectiveness. My experience and results with NextJS prove that this modern approach to web development is not just about keeping up with technology trends; it's about delivering tangible results in user experience, search engine rankings, and overall cost savings for businesses in Cleveland.

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